Travel Technology to Feature AI and Agentic Commerce at ITB Berlin 2026

ITB Berlin 2026 will feature six fully booked travel technology halls, a new Travel Tech Track, and international exhibitors focusing on artificial intelligence, agentic commerce, and global innovations from 3 to 5 March 2026.

ITB Berlin 2026 is scheduled to take place from 3 to 5 March 2026, with a focus on travel technology, including artificial intelligence, agentic commerce, and global innovations. The event will feature six fully booked Travel Tech Halls: 5.1, 6.1, 7.1c, 8.1, 9, and 10.1.

International exhibitors such as Travelsoft and Amadeus will participate in Hall 5.1. GIATA will mark its thirtieth anniversary at the event. The Start-up Area of Verband Internet Reisevertrieb (VIR) will showcase German travel tech start-ups. Hotel software solutions will be present in Halls 7.1c, 8.1, and 10.1, with a new focus in Hall 9, where Planet will have a larger stand and Access Workspace will occupy a new location. Housekeeping technologies will be highlighted in Hall 7.1c.

The Payment sector will be concentrated in Hall 10.1, with companies such as VISA, Stripe, and Revolut presenting payment and financial solutions for the travel industry. National and combined stands will represent a range of countries, including Spain Travel Tech by ICEX. Exhibitors such as Travelport, Sabre, and Phocuswright will showcase platforms and solutions for distribution, data, and market development. Sabre will present its portfolio, including GDS, retailing and network platforms, and AI-based tools. Phocuswright will provide market research on the global travel industry.

Other exhibitors will include Vernost Marketing, Airalo/Airgsm, and Babylon Booking. Networking areas, such as the ITB eTravel Lounge in Hall 6.1 and the ITB Travel Tech Café in Hall 5.1, will be available to trade visitors. ITB guided tours will focus on trends and innovations, including tours on Hotel Tech Ecosystem and AI Industry Innovations.

At ITB Innovators 2026, exhibitors will present technologies such as myclimate’s Cause We Care initiative, Apaleo’s open property management platform, DerbySoft’s AI-powered voice agent, The Trip Boutique’s AI Brain, and Qualiday’s AI-based live translation. Start-up Valley will be a media partner in the Travel Tech segment.

The eTravel Stage in Hall 6.1 will feature the new Travel Tech Track, connecting classic travel distribution systems with modern technology. The AI Track, sponsored by Travolution (Eventiz from Travelsoft), will focus on agentic commerce and the role of artificial intelligence in tourism.

On 3 March 2026, the eTravel Stage will open with the Executive Forecast 2026, featuring Chinmai Sharma of Sabre Corporation. The Hospitality Tech Track will include a panel with Pedro Colaco of Guestcentric and Dan Ogen of Leonardo Hotels Central Europe. On 4 March 2026, the focus will shift to Tours & Activities and the AI Track, with sessions featuring Bruce Poon Tip of G Adventures and Wendy Olson Killion of Rome2Rio. On 5 March 2026, the programme will include a Google Masterclass and conclude with the Travel Tech Track.

All sessions will be livestreamed via the ITB Navigator and made available on the ITB Berlin YouTube channel. Online accreditation for press representatives and bloggers is available, subject to accreditation guidelines.