U.S. Hotel Performance Rises in Early July on Event-Driven Demand :: Hospitality Trends

The U.S. hotel industry posted positive year-over-year results for the week of July 5-11, 2026, according to CoStar data. Nationwide occupancy reached 67.6%, up 0.7% from the same week in 2025. Average daily rate (ADR) increased 4.5% to $166.04, while revenue per available room (RevPAR) rose 5.2% to $112.18.

Among the Top 25 Markets, Miami recorded the largest increases in ADR and RevPAR, up 37.6% to $232.47 and 38.0% to $157.00, respectively, driven by the World Cup quarterfinal match between England and Norway on July 11.

Detroit saw the highest occupancy gain, rising 9.3% to 70.2%.

Las Vegas registered the second-highest RevPAR increase, up 23.9% to $149.80, supported by events such as the WFG Convention and the World Series of Poker Main Event.

Boston, which hosted the World Cup quarterfinal between France and Morocco on July 9, posted the second-largest ADR increase, up 21.8% to $279.21.