In Brief: The Standard brand will open its first Texas property in Austin following the conversion and renovation of the South Congress Hotel, with an opening planned for Spring 2027.
-
The Standard to Open First Texas Hotel in Austin After South Congress Hotel Conversion
The Standard, Austin is set to open in Spring 2027 at 1603 South Congress Ave., Austin, Texas, following the conversion and renovation of the existing South Congress Hotel. This will be The Standard brand’s first U.S. opening in more than a decade and its first location in Texas. The South Congress Hotel is scheduled to close for renovations in the summer of 2026.
The project is a collaboration between Hyatt and Timberline Real Estate Partners. The renovated property will feature new amenities, including social wellness experiences, a rooftop pool, and restaurants and bars. Guest rooms will incorporate design elements with local craftsmanship.
The creative team leading the project includes Amar Lalvani, president and creative director of Hyatt’s Lifestyle Group; James Moody, founder of Guerilla Suit; Stan Nix, managing partner of Timberline Real Estate Partners; and architect Michael Hsu. Interior design will be managed by Goodrich Design in collaboration with The Standard brand’s in-house design team led by Verena Haller.
Hyatt’s Austin-based Bunkhouse brand team will support the project, building on prior collaboration between The Standard and Bunkhouse teams in Austin.
The Standard, Austin will join the brand’s global portfolio, which includes locations in London, Ibiza, Bangkok, and Brussels. Additional properties in Lisbon and Mexico City are expected to open later this year.
