In Brief: CAMO Hospitality has broadened its operations into a sixth U.S. market, a move that comes as hotels are increasingly seeking to regain direct control over their food and beverage income and customer data, which have been largely managed by third-party platforms.
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Image Credit CAMO Hospitality
Now live across 60+ properties under most major hotel brands, CAMO partners with some of the largest owner groups and management companies in the world to bring food and beverage delivery back under the hotel’s brand
CAMO Hospitality, the infrastructure platform powering hotel-branded room service, today announced its expansion into Portland, Oregon, its sixth U.S. market, as the company surpasses 60 hotel partners and more than 200% year-over-year revenue growth.
CAMO’s expansion into Portland brings the company to six U.S. markets, joining Anaheim, Los Angeles, New Orleans, and New York City’s Financial District and Midtown. The Portland launch covers select-service and extended-stay properties across the greater downtown area, with additional properties onboarding in the coming weeks. The company now operates under most major hotel brands within the limited-service, select-service, and extended-stay segments, and counts some of the largest owner groups and management companies among its partners. CAMO is also piloting with several major hotel brands, beyond its existing property-level partnerships
Since its inception, CAMO has facilitated more than $10 million in hotel-branded room service revenue, with average orders exceeding $45. Hotels pay nothing upfront. CAMO operates entirely on a revenue share, meaning properties add a new revenue stream with zero capital expenditure and no added headcount.
CAMO provides hotels with a fully managed room service operation under their own brand. Guests scan a QR code in their room and order from a hotel-branded menu. Behind the scenes, CAMO handles everything including menus, ordering, kitchen coordination, and delivery to the guest’s door. The hotel keeps the branding, the guest data, and the revenue upside.
The need for this model has grown as third-party delivery platforms have become deeply embedded in hotel operations, particularly across limited-service, select-service, and extended-stay properties where traditional room service was never economically viable. But every order placed with a third-party comes with a trade-off: the hotel loses the transaction, the margin, and the guest data behind it. That means no visibility into what guests are ordering, when they’re ordering, or how those behaviors connect to satisfaction, loyalty, and lifetime value. As reliance on third-party platforms has grown, so has the data gap between hotels and their guests.
“This isn’t just about room service – it’s about whether hotels own the guest relationship during the stay, or whether they keep ceding it to platforms that have no interest in the hotel’s brand, data, or loyalty strategy,” said Kevin Rohani, CAMO founder and CEO. “We’re giving operators the infrastructure to bring that back. Portland is market six, and we’re accelerating.”
CAMO is in the final stages of closing a capital round to support continued national expansion, with additional details to be shared in the coming weeks.
About CAMO
CAMO Hospitality, Inc. is the infrastructure platform powering hotel-branded room service. The company provides the end-to-end infrastructure for hotels to offer branded room service to guests without the need for a kitchen or kitchen staff, including ordering technology, kitchen fulfillment, delivery coordination, and guest support. CAMO operates on a revenue share model and is live under most major hotel brands across the country. The company was founded by Kevin Rohani and is headquartered in Anaheim, CA. Learn more at camoeats.com.
