In Brief: The Hospitality Sales and Marketing Association International (HSMAI) Washington, DC chapter is hosting a workshop to introduce hotel professionals to the core principles of contemporary hotel marketing and commercial strategy, aiming to enhance operational effectiveness and market competitiveness.
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HSMAI DC Workshop Will Introduce the Fundamentals of Modern Hotel Marketing and Commercial Strategy – Image Credit HSMAI
Building Smarter Hotel Demand, an interactive, in-person workshop designed to introduce the fundamentals of modern hotel marketing and commercial strategy, will be held Sept. 10 from 2 to 6 p.m. at the Hyatt Place Washington DC/National Mall hosted by the Washington, D.C., chapter of the Hospitality Sales and Marketing Association International.
Designed for hotel professionals who work in sales, marketing, revenue and leadership roles, Building Smarter Hotel Demand will focus on how marketing, demand generation and commercial thinking work together in today’s hospitality environment, using HSMAI’s Certified Hospitality Digital Marketer credential as a framework.
The presenters will be Jennifer Hill, Kalibri senior vice president, commercial strategy, and Dan Rice, Expedia Group DC-Baltimore-Philadelphia area manager. Both hold the CHDM designation.
“Participants will explore core marketing concepts, evaluate real-world hotel examples and apply practical ideas they can take back to their properties immediately,” said Jeremy Huvard, Donohoe Hospitality Services vice president of sales and marketing and HSMAI DC chapter president. “While Building Smarter Hotel Demand is not a CHDM exam prep or certification course, it is designed to help attendees accelerate their path into CHDM concepts and thinking.”
Sign-in will begin Sept. 10 at 2 p.m. at the Hyatt Place Washington DC/National Mall. A networking reception will follow the workshop at 5 p.m. Cost is $55 for HSMAI members and $75 for nonmembers. Click HERE to register.
Building Smarter Hotel Demand is sponsored by Hyatt Place Washington DC/National Mall, Kalibri, Expedia Group, Tambourine and RDR PR LLC.
About HSMAI DC
HSMAI DC is a chapter of the Hospitality Sales and Marketing Association International, an individual membership organization based in McLean, Virginia, composed of more than 5,000 members worldwide, with 40 chapters in the Americas Region.
HSMAI is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights and expertise to fuel sales, inspire marketing and optimize revenue through programs, including the Adrian Awards, HSMAI Commercial Strategy Events, revenue optimization conferences and Sales Leader Forum.
Click HERE to join.
Click HERE for a high-resolution photo
CONTACT:
Ellen Wilson
Managing Director
HSMAI Washington DC
ewilson@hsmai.org
703-908-1021