Oktoberfest Travel Trends Overview
Oktoberfest, held annually in Munich from September 19 to October 4, is expected to attract about 6 million attendees in 2026, down from a peak of 7.5 million in 2023. Amadeus Travel Intelligence has released data on air and hotel bookings for the festival period, providing insights into visitor demographics, travel patterns, and accommodation trends.
International Booking Patterns
Air bookings to Munich for Oktoberfest 2026 show notable increases from several international markets. Bookings from India rose 59.7% and from Japan 30.7% compared to the previous year. Australia and Canada also reported increases of 5.7% and 9.1%, respectively. Despite these gains, the United States remains the largest source of international bookings at 37%, though this represents a 10% year-on-year decline.
Domestic Travel Trends
Domestic air bookings to Munich have increased by 2.4%. Hamburg accounts for the largest share of domestic origin bookings at 31.3%. Bremen is the fastest-growing domestic source market, with a 41% year-on-year increase and a 2.7 percentage point rise in its share of bookings.
Solo and Group Travel Analysis
Solo travelers represent the largest share of air bookings for Oktoberfest 2026 at 47%, up 2.2% from the previous year. Large groups of six or more account for only 7% of bookings, making them the smallest segment. Bookings for smaller groups (three to five travelers) stand at 13%, while duos account for 33%, reflecting a 4.6% decline in duo bookings compared to 2025.
Length of Stay
The data indicates that trip durations are increasing. Short stays of one to five nights remain the most common, comprising 65% of bookings, though this is a 2% decrease from the previous year. Stays of 14 nights or more have risen by 13% year-on-year and now represent over 6% of all bookings.
Hotel Occupancy and Rates
Hotel occupancy during the three-week Oktoberfest period averages 70.9%, a decrease from 76.2% the previous year. The average daily rate (ADR) for hotels has increased by 0.8% to €326. Occupancy peaks between September 20 and 27 at 78%, with ADR reaching €368 during this period, a 3.9% increase from the previous year.
Summary of Key Shifts
The data highlights several key shifts for Oktoberfest 2026: a diversification in visitors’ geographic origins, especially from India and Japan; a growing preference for solo travel; longer stays; and stable but slightly lower hotel occupancy rates with marginally higher room prices. The United States remains the largest source market despite a decline, while domestic travel from northern German cities is increasing.
Conclusion
Amadeus Travel Intelligence data indicates changing travel behaviors and visitor profiles for Munich’s Oktoberfest in 2026. The festival is seeing more visitors from emerging markets, longer average stays, and more solo travelers, while hotel occupancy remains robust despite a slight decrease from the previous year.