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View MoreIn Brief: Debbie Miller discusses the financial implications for hospitality businesses when marketing strategies are misaligned with revenue objectives, highlighting the need for cohesive planning and execution. The Cost of Misalignment Between Marketing and Revenue Strategy – Image Credit Unsplash In many hotels, marketing and revenue management are both active and focused on driving performance. Rates are being adjusted in real time, campaigns are being deployed across channels, and teams are working hard to keep up with demand. On the surface, it appears that all the right pieces are in place.But those pieces aren’t always working together.In practice, marketing and…
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