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Five Ways Hotel Marketers Are Turning Summer Traffic Into Direct Bookings

In Brief: Paige Lopez explores five strategies hotel marketers are employing to convert the influx of summer visitors into direct bookings, highlighting a shift in industry tactics. Five Ways Hotel Marketers Are Turning Summer Traffic Into Direct Bookings – By Paige Lopez – Image Credit Lighthouse    What separates the campaigns that convert from the ones that get ignored is how, when and to whom the message lands. For hotel marketing teams, summer is often the one season when the traffic looks after itself. International tourist arrivals reached 1.52 billion in 2025, a new global record, and while economic uncertainty is prompting…

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