In Brief: Traversing.ai has implemented its end-to-end direct booking and guest service platform within ChatGPT for the Rio Las Vegas, enabling guests to make reservations and access hotel services through AI-powered chat interactions.
Traversing.ai, the AI orchestration platform for modern hospitality, announced that travelers can now search live room availability at the Rio Hotel & Casino, Las Vegas, and complete a reservation — including payment — all on ChatGPT, without being redirected to a website or third-party booking platform. Once on property, guests can turn to ChatGPT for services like requesting housekeeping items and accessing concierge support.
When a hotel lacks a direct booking integration with an AI assistant, guests typically need to visit the hotel’s website or an OTA to complete the booking. Rio’s deployment, built on Model Context Protocol (MCP), connects ChatGPT to the resort’s live inventory, pricing and guest-service systems, closing that gap and making it the first MCP-powered conversational booking experience at a major Las Vegas resort.
Through ChatGPT, travelers and guests can:
- Search room types, packages and live availability — and book a stay.
- Browse available pool cabanas.
- Explore resort amenities, check restaurant hours, and find parking information.
- Request housekeeping items, such as extra towels.
- Contact the bell desk or other hotel departments.
- Access concierge services and get help planning their stay.
Behind every interaction is Rio Rita, the resort’s AI concierge, delivering consistent service across ChatGPT, voice, SMS, web and messaging channels.
“Hospitality is entering a new era where guests expect AI to do more than answer questions—they expect it to help them accomplish things,” said Blaire McCoy, co-founder and CRO of Traversing.ai. “Rio is setting the pace for the industry by embracing a unified AI platform that supports every guest interaction, whether it’s booking a room before arrival or requesting fresh towels during a stay. We’re proud to partner with Rio as they continue redefining the modern hospitality experience.”
The ChatGPT experience runs on the same Traversing.ai platform that powers Rio’s AI voice assistant, website concierge, SMS messaging and guest engagement channels. Because every channel shares the same intelligence layer, no duplicate workflows or disconnected systems are required. Improvements made to one channel are automatically reflected across all of them.
“Today’s travelers expect instant, personalized service wherever they choose to engage,” said Vince Lentini, SVP of Marketing at Rio Las Vegas. “Our partnership with Traversing.ai allows us to meet guests where they already are while delivering a seamless experience across every touchpoint before, during, and after their stay.”
About Traversing.ai
Traversing.ai is the AI Orchestration Platform for Modern Hospitality, connecting guest engagement, hotel operations, and commerce through a unified team of custom AI agents. Built by hospitality operators for hotels, resorts, and casinos, Traversing.ai combines industry expertise with engineering to deliver AI that reflects each property’s brand voice, service philosophy, and operational priorities. The platform brings together AI Concierge, AI Contact Center, MCP Booking Engine, Internal Agent, and Reputation Management capabilities to support the guest journey—from discovery and booking to on-property service and post-stay engagement. Working within a property’s existing systems, its agents answer calls and messages, facilitate direct bookings, coordinate service requests, support staff workflows, and respond to guest reviews. Traversing works with some of the largest brands in hospitality and gaming in Las Vegas and worldwide. For more information, visit traversing.ai.
About Rio Las Vegas
Rio Hotel & Casino, part of the Destination by Hyatt brand, is located just one block off the Las Vegas Strip on Flamingo Road. The resort features more than 2,500 suite-sized guestrooms, including 1,500 newly remodeled suites in the Ipanema Tower. Highlights include a reimagined 117,000-square-foot casino floor with 800 slot machines and 40 table games, a 3-acre pool paradise, and an evolving lineup of dining and nightlife options including Canteen Food Hall, Eggslut, Lapa Lounge, Revolution Bar & Grill, The Kitchen Table and High Stakes Vegas by acclaimed Chef James Trees. With 220,000 square feet of convention and meeting space, the property is also well-suited for conferences, trade shows, and large-scale events. The entertainment program features a standout roster of resident shows, including the long-running magic duo Penn & Teller, the visually stunning WOW – The Vegas Spectacular, The Empire Strips Back, a sci-fi burlesque parody with cult appeal, and Comedy Cellar, the West Coast outpost of the iconic New York comedy club. For more information, visit riolasvegas.com and follow Rio on Facebook, Instagram and X.