In Brief: Cloudbeds has introduced OTA Ads, a feature enabling hotels to manage online travel agency advertising campaigns directly within its platform, aiming to streamline campaign oversight and improve digital marketing performance for hotel operators.
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Cloudbeds Launches OTA Ads to Seamlessly Manage OTA Campaigns Within the Platform – Image Credit Cloudbeds
New capability helps hotels compete for visibility on OTAs while reducing the operational complexity of managing paid demand across disconnected systems.
Cloudbeds, the hospitality management system built for ambitious hoteliers, today introduced OTA Ads, a new capability inside Cloudbeds Digital Marketing that allows properties to launch and manage OTA cost-per-click advertising campaigns directly from the Cloudbeds platform.
OTA Ads is designed to give hoteliers a simple way to increase visibility on OTA search results pages and reach travelers while they are actively searching. Properties can create, fund, and manage campaigns from inside Cloudbeds, streamlining operational workflows through automation and unified management, while providing full cost control and a clearer view of ROI across their marketing strategy. OTA Ads launches with Expedia TravelAds as its first API connection.
The launch addresses a growing challenge for hoteliers as demand generation becomes more fragmented. Hotels are no longer managing visibility through distribution alone. They must also coordinate paid placement, reputation, retargeting, metasearch, and guest engagement across an expanding set of channels and tools. OTA Ads brings a high-intent demand lever into the same platform where Cloudbeds customers already manage core operations, distribution, and digital marketing.
“OTA Ads expands commercial leverage for hotels,” said Adam Harris, co-founder and CEO of Cloudbeds. “This integration is about radical simplification; it gives hoteliers high-impact advertising tools for OTA visibility within the same system they use to run their daily operations, ensuring they can capture demand more efficiently than ever before.”
Cloudbeds Digital Marketing already helps properties drive demand through Metasearch Ads, Hotel PMax, Retargeting and Reputation. OTA Ads expands the suite into OTA visibility, giving hotels another way to reach travelers in high-intent booking moments from the same platform they already use to manage their business.
OTA Ads is built to help hoteliers manage the full campaign workflow inside Cloudbeds, including:
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Campaign creation and management directly inside Cloudbeds Digital Marketing, reducing the need to jump between extranets or separate ad tools;
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Campaign-level budget control, so properties can decide how much to invest based on their goals, need periods, and market opportunities;
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Auto-refill options that help campaigns keep running without pausing unexpectedly when budgets run out;
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AI-assisted ad copy creation, helping hoteliers create campaign text faster using property and marketing context;
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Image selection from the property’s existing OTA listing library, making campaign setup easier and more familiar;
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Performance visibility inside the OTA Ads dashboard, including campaign ROI, spend, revenue, bookings, clicks, views, remaining budget, and impressions;
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A more connected view of marketing performance across Metasearch Ads, Hotel PMax, Retargeting and Reputation.
More information about OTA Ads and Cloudbeds Digital Marketing can be found at https://www.cloudbeds.com/digital-marketing-solution/
About Cloudbeds
Cloudbeds is the hospitality management system built for ambitious hoteliers who demand more. The Cloudbeds platform unifies operations, distribution, guest experience, and revenue marketing, giving operators a breadth of tools to capture demand, grow direct bookings, optimize pricing, maximize upsell revenue, and act on real-time intelligence within a single system. Designed to scale with independent hotels, large hotel groups, and multi-property portfolios, Cloudbeds is trusted by tens of thousands of properties in more than 150 countries. Founded in 2012, Cloudbeds is recognized as a top Hotel Management System, PMS, and Channel Manager, and Best Place to Work, by Hotel Tech Report for eight consecutive years.
