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OnePlus is dead in the US. Did it ever have a chance?

Twelve years after the launch of the OnePlus One, OnePlus announced today that it has exited the United States. It’s bittersweet, as the brand has been on a comeback tour of sorts with its excellent OnePlus 15 and widely praised (though still too expensive) OnePlus Open.The writing has been on the wall for a while now. T-Mobile stopped stocking OnePlus’ flagship phones after 2022, instead deciding to only carry its low-end Nord devices, and Verizon’s run with OnePlus only lasted two years, from 2020 through 2021. Even though it continued releasing flagships, OnePlus’ US footprint has been fading. In January,…

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