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In Brief: Sienna Crawford discusses how TikTok, a popular social media platform, is making inroads into the hospitality industry, particularly in the metasearch domain, thereby altering how customers find and interact with services. TikTok Has Entered the Chat: Metasearch – By Sienna Crawford – Image Credit Cogwheel Marketing The only thing more valuable than having someone’s attention is getting them to do something with it, and TikTok has mastered both. Source: CapitalOne Shopping Research The wild success of TikTokShop has proven that TikTok has the ability to lead its users through a traditional marketing funnel, without ever leaving the app.…
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