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One Hotel, Two Realities

In Brief: Same hotel, different asset: Why owners and investors see two different businesses Same hotel, different asset: Why owners and investors see two different businesses – Image Credit Unsplash+    For decades, a hotel’s value was explained mainly by three factors: location, category, and operating results. Although these elements remain fundamental, the reality of today’s hotel market is far more complex.The growing sophistication of investors and the professionalization of investment processes have significantly changed the criteria used to evaluate opportunities in the sector.Today, investors are not simply buying a real estate asset or a hotel business. They analyze the future capacity…

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