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When Grand Narrative Meets Market Reality

In Brief: Dr. Tong Yin examines the tension between Saudi Arabia’s grand vision for ultra-luxury tourism and the practicalities of market demand, highlighting the complexities of achieving sustainable growth in this high-end sector. Saudi Arabia’s Ultra-Luxury Tourism Dilemma: When Grand Narrative Meets Market Reality – By Dr. Tong Yin – Image Credit HNR News    Introduction For nearly a decade, Saudi Arabia’s Vision 2030 has captured the imagination of the global tourism industry. NEOM’s linear city, the Red Sea Project, Qiddiya, and Trojena, the mountain resort earmarked for the 2029 Asian Winter Games—together they form the most ambitious portfolio of state-sponsored…

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