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a Practical Guide for Hoteliers

In Brief: Paige Lopez’s practical guide introduces hoteliers to direct channel benchmarking, outlining methods to assess and optimize the performance of direct booking channels compared to third-party sources in order to enhance revenue management and operational efficiency. An introduction to direct channel benchmarking: A practical guide for hoteliers – Image Credit Unsplash    For revenue leaders and digital marketers, benchmarking is no longer a nice-to-have exercise. It is a strategic necessity.In today’s distribution landscape, driving direct bookings is both a priority and a challenge. Rising acquisition costs, evolving guest expectations, and increasing competition mean that hoteliers must constantly evaluate how their…

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